A coffee could be the start of something Brilliant!

A coffee could be the start of something Brilliant!

Rachael Worrall is a Business Development Manager, a doodler and an avid fan of event/party planning on both a professional and personal level. She also has a love of  Jewellery Design, weddings, beaches, Gin, crunchy autumn leaves, skiing and Christmas time. Originally a ‘plastic scouser’ from the Wirral, she now lives in Preston with her Husband.


In 2008 Rachael graduated from Lancaster University Business School with a Bsc (Hons) in Marketing, she also studied Social Psychology as a minor during University. She is very interested in how the human mind works, and all forms of human behaviour.  She joined the company in September 2013 to develop our profile and gain New Business; she believes a great Marketing strategy and utilisation of all communication tools is the key to a successful company presence whether it is B2B or B2C.


You will often find Rachael networking at business events and trade exhibitions. Rachael is our social media ‘voice’ and is always communicating industry news, and anything of interest for businesses to grow and expand their marketing, as well as useless bits of fun!

Contact her at: Rachael.w@createsynergy.co.uk


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Blab #9

Blab #9

Synergy sponsored and were represented by members of the creative team, at Blab 9, held in The Deaf Institute in Manchester recently. 

Speakers Mat Heinl and Ian Anderson kept a packed forum entertained with their different presentational styles and invited us into their thinking and often amusing approach to how they work. The gulf between agencies/consultancies in terms of budgets, timescales and client buy-in is often wide, but the ‘show’ indicated that we all apply (or should do) the basic principles of the strategic/creative process to ensure we create successful and stunning work.


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Mobile FontFonts

Mobile FontFonts

“Just like webfonts, mobile fonts protect brands and help set apps apart from the crowd. Optimized by hand for the device screen, Mobile FontFonts enhance the user experience. Mobile FontFonts let designers and developers break from the mold of system fonts and give their products some personality...”

FontShop have recently released a mobile fonts pack for use in iOS apps. What this means is  greater brand consistency across mobile devices, which can only be a good thing. Hopefully it’ll take off and become available cross-platform, we’ll wait and see but in the meantime you can find out more here.


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The NASA Design Program

The NASA Design Program

Space, modernism, type, logo’s, NASA. For some designers (me) there isn’t a more exciting combination of words.

Really interesting first hand account from Design Director Richard Danne on of the switch from ‘Worm’ to ‘Meatball’. Only in America! Read the article here.


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