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Blab #9

Blab #9

Synergy sponsored and were represented by members of the creative team, at Blab 9, held in The Deaf Institute in Manchester recently. 

Speakers Mat Heinl and Ian Anderson kept a packed forum entertained with their different presentational styles and invited us into their thinking and often amusing approach to how they work. The gulf between agencies/consultancies in terms of budgets, timescales and client buy-in is often wide, but the ‘show’ indicated that we all apply (or should do) the basic principles of the strategic/creative process to ensure we create successful and stunning work.